Customer value and Services

Questions:1. What is a product and how potful product planners build invitee set?2. yell and describe the four types of consumer products. Provide an ensample of each. 3. Name and describe the four special characteristic of function. How do services offered by a hair salon protest from those offered by an auto-parts store regarding these characteristics?Answers:1. Product defined as anything that can be offered to a grocery fundament for attention, acquisitions, use, or consumption that efficacy satisfy a want or select. Product is a key a element in the overall market offering. Marketing ?mix planning begins with building an offering that brings pull off for to nodes. This offering becomes the basis upon which the company builds profitable node relationships. A company?s market offering often includes span tangible goods and services. At one extreme, the offer may sustain are pure tangible goods, such as soap, toothpaste, or salt ? no services accompany the prod uct. At the other extreme are pure services, for which the offer consist in the first stray of a service. Example includes a doctor?s exams or financial services. Between of two extremes, however, umpteen goods and services caboodle are possible. Today, as products and services become more commoditized, umteen companies are moving to a level in creating rank of their customers.

To differentiate their offers, beyond simply making products and delivering services, they are creating and managing customer experiences with their company or brands. 2. Consumer products and services are bought by cultivation consumers for personal consum ption:a) Convenience products: are consumer ! products and services that customers commonly buy frequently, immediately, and with a minimum of comparison and buying effort. Examples, includes hurry detergent, candy, magazines, and fast food. Convenience products are usually low priced, and marketers place them in many locations to make them readily available when customers requisite them. b) Shopping products:... If you want to get a full essay, kinfolk it on our website: BestEssayCheap.com

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