strategic Fiji Water

Fiji Water Executive Summary: There ar octuple recent strategic issues that the bottled piddle company Fiji Water is facing. The skimp recession has led to a change in consumer f are trends, and the bottled water category is not as stable financially as it used to be. Environmental issues, such as spoilation and pollution, argon also affected Fiji Water and its competitors. Bottled Water companies are attempting to shift packaging and shipping to more ecologically adoring materials and modes, as consumers favor environmentally sustainable products. Additionally, as consumers gentle wind on obtaining healthier lifestyles and diets, they have begun to question the safety and rectitude of the water that bottled water companies are producing. Fiji Water has been affected greatly by all of these issues, as well as play off press about the socio-economic conditions of their souring location, and in 2008 was forced to layoff 40% of their staffing resources. With limited resources, an action device going forward must(prenominal) be cost efficient and extremely effective. By analyzing and critiquing foursome potential strategic options, a rational next beatnik for Fiji Water can be discovered. By supporting this invent with marketing tactics and communication, it can attempt to stimulate physical process for the company.

Current Overview: History: Fiji Water is bottled water artesian water that was founded in 1993 in Colorado and first produced and sold to the founding in 1996. It is sourced from the artesian region of the Fiji Island, packaged, shipped and so ld to distributers across the military pers! onnel in respective(a) sizes. In 1997 it was introduced to the US in the California and Florida markets (answers.com). Today, its render are located in Los Angeles, its President is John Edward Cochran, and it is a alto depressher owned subsidiary of compile International company (RIC). Roll International Corporation is a private, $2b corporation... If you want to get a full essay, order it on our website: BestEssayCheap.com

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