Market Segmentaton

AN ASSIGNMENT ON MARKETING OF INSURANCE SERVICES SUBMITTED BY ABDURASID OLANREWAJU, M. TO MRS. OWOLABI, A, O. MARKET divider IN INSURANCE The understanding of mart segmentation requires the understanding of what a market is either inside the manufacturing or serve industry. The line market has been showd in various perspective, looking at various perspective it ladder to see the same thing Market. A prentice sees market as a place where goods or services (insurance) ar offered for sale, where transfer of will power occurs. Market has been positd or visualize from various perspective. It has been considered as a place where goods are offered for sale, where transfer of ownership occurs. It has as well as been visualize as a gathering of state for aspiration of adhere sparing goods and services (insurance). It atomic number 50 also been define as the aggregate demand for a prod uct or service. merchandising perspective view a market as people having the desire, the financial ability and the desire to obtain economic goods and services.

Thus, we can define market for any product as the gibe number of people and /or organization who give stomach the desire, the purchasing power and the instinctiveness to acquire the product at a price that is potentially profitable for the seller. Market accordingly inwardness people who; 1. Need the product 2. Have the m unrivaledy or entrée to credit to buy the product and 3. Are willing to switch over money or debt obligation to acquire the product In! surance is a service, which is intangible in constitution but, yet it has its customers who consume this product. What therefore is insurance? Insurance is a mechanism or hearty devise for which compensation is remunerative in the event of mishap, or unfortunate event, compensation is been do out of accumulated voice of all parties that are select in the scheme. In essence, one must have...If you want to get a full essay, coif it on our website: BestEssayCheap.com

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