Franchising As An Ebusiness Growth Strategy In Chi

Franchising as an e stage business Growth Strategy in chinaw are[1] Ye-Sho Chen subdivision of randomness Systems and Decision Sciences E.J. Ourso College of Business Administration atomic emergence 57 State University, Baton Rouge, LA 70803 Guoqing Chen educate of Economics and Management Tsinghua University, Beijing ascorbic acid084 Robert Justis Department of Management E.J. Ourso College of Business Administration Louisiana State University, Baton Rouge, LA 70803 Presented at Asian eBiz Workshop, July 4-6, 2001, Tsinghua University, Beijing, China. ABSTRACT Although mixed reports indicate that eBusiness is gaining popularity in China, it lock up faces various obstacles with the diffusion of goods as the major concern. Franchising is believed to be the intimately feasible solution for the distribution problem. In this paper we forget a comprehensive exemplar on the marriage betwixt eBusiness and franchising in China. 1. INTRODU CTION In a recent phrase China Ecommerce & Franchising: A Heavenly jointure? on China Business [1], it shows the need of using franchising as a tactual network to overcome Chinas B2C obstacles. Three examples are given: Leyou.com, an online childrens goods store, uses franchising to save foodstuff expanses.

Jingqi.com, an online bookstore, teams up with Xi Shu Bookstore, a franchise stove with just about 100 stores, to promote its ecommerce. Sina.com, a well-known web portal, assort with Yafei car Chain, Chinas largest auto franchise chain, to market its red-hotly launched car leasing busines s. This marriage between eBusine! ss and franchising is non limited to traditional retail only, even Internet technology companies, e.g., Nihao.net, are using franchising as a growth schema to expand their businesses. In fact, this scheme is not just use in China, it is a international phenomenon. Entrepreneur.com recently added a new category, Computer/Technology Businesses, into its claim Zone...If you want to get a full essay, order it on our website: BestEssayCheap.com

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